Atlassian Marketplace User Count Analysis

Analysis of total user count for all apps during the last 12 months (September 2024 - August 2025)

Executive Summary

This report provides an analysis of the total user count for all apps in the Atlassian Marketplace during the period from September 2024 to August 2025. The analysis is based on data obtained from the Atlassian Marketplace API.

Total user count across all Atlassian Marketplace apps during the last 12 months:

970,470,541

This represents the cumulative number of users across all applications in the Atlassian ecosystem, highlighting the extensive reach and adoption of Atlassian Marketplace apps.

User Count by Category

The following charts illustrate the distribution of users across different app categories in the Atlassian Marketplace:

Category Analysis

The charts above show the distribution of users across different app categories in the Atlassian Marketplace. Key observations include:

Category Comparison Table

The following table provides a detailed comparison of user counts and app counts across different categories:

Category User Count Number of Apps Average Users per App % of Total Users
Macros 276,754,464 1,039 266,366 28.5%
Project management 275,193,806 1,605 171,460 28.4%
Admin tools 270,847,371 1,086 249,399 27.9%
Utilities 205,627,566 1,816 113,231 21.2%
Charts & diagramming 202,646,124 581 348,789 20.9%
Workflow 190,457,457 945 201,542 19.6%
Reports 181,910,014 950 191,484 18.7%
Integrations 165,981,023 1,880 88,288 17.1%
Custom fields 134,151,045 485 276,600 13.8%
Dashboard gadgets 132,779,373 350 379,370 13.7%
Document management 126,209,192 642 196,588 13.0%
IT & helpdesk 121,963,505 741 164,593 12.6%
Time tracking 52,986,002 363 145,967 5.5%
Testing & QA 49,040,406 343 142,975 5.1%
Security 45,699,139 412 110,920 4.7%
Code quality 5,484,246 144 38,085 0.6%

Key Insights

User Base Size

With nearly 1 billion users (970,470,541), the Atlassian Marketplace demonstrates its significant reach in the software development and collaboration tools ecosystem.

Category Distribution

The distribution of users across categories highlights the diverse needs of Atlassian users, with strong representation in project management, macros, admin tools, and workflow categories.

App Efficiency

Some categories show higher efficiency in terms of users per app, indicating that fewer apps serve larger user bases in these categories.

Top Apps by User Count

Based on the sample data from September 2024, here are some of the top apps by user count:

App Name User Count
Classic Connector for Salesforce & Jira 401,889
STAGIL Hide Comment 59,251
SecureMan Security Checkup for Jira 40,534
My Plugin Manager for Jira 36,116
Favorite Macros for Confluence 31,088

Note: This represents a sample of apps from the data available for September 2024 and may not reflect the complete ranking for the entire 12-month period.

Conclusion

The Atlassian Marketplace shows a robust ecosystem with a substantial user base of over 970 million users across all apps during the analyzed 12-month period. This indicates the strong position of Atlassian products in the market and the value that third-party apps bring to the ecosystem.

The marketplace continues to be a thriving platform for developers to reach a large audience of enterprise users, with certain categories and apps achieving particularly high adoption rates. The diversity of categories with significant user bases demonstrates the wide range of needs that Atlassian products and their extensions address in the enterprise software market.